This here is a logo and basic branding for a doll store. I imagined it as a fun and quirky brand that emphasized personality and energy: the perfect store for the weirdest little girl you know.

Below are logo variations and brand identity.
And here's a rebrand for the musical Be More Chill. I wanted to combine aspects of the original and Broadway productions while focusing on the theme of retro technology.
Logo variations are below.
Here I have my personal branding! My goal was to use both curved and straight lines to represent that I can do more than one style. The slits improve legibility and break up the strokes as it were written in calligraphy. 
This branding is for a bath bomb company that wanted to bring the beach experience to the bathtub. To see the brand in action, see the design page for packaging example.
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